Resolution Health Acquires NewSof, Adds Again to Consumer Health Intervention Expertise

Columbia, Md. – October 31, 2007 – Resolution Health, Inc., a data analytics-driven health care intervention company, announced today that it has hired the founding partners of The NewSof Group, Inc. (Seattle, WA) and acquired its intellectual property related to web-based social networks. The addition of NewSof CEO Neal Sofian and President Dan Newton further strengthens Resolution Health’s expertise in changing individuals’ behaviors, to improve their health and reduce expenditures on their health care.

“Our goal is to help each individual by empowering them to improve the quality of care they receive and save them money,” says Earl P. Steinberg, M.D., MPP, President and CEO of Resolution Health. “We do this by determining the health and health care-related information that would be of greatest value to them and packaging it in ways that will have the greatest impact on their behavior. By hiring Neal and Dan, we have taken another step forward. Their expertise in total health management and behavior change, and industry-leading experience in creating social networks, will help us lead the industry.”

Over the past six months, Resolution Health has taken several steps to establish itself as the leader in effective personal health communications, including the hiring of Paul Argay as Chief Marketing Officer. An innovator in consumer product marketing, Argay applies his expertise to stimulate beneficial health-related behavior change in individuals.

“Resolution Health believes that individuals can play a critical role in improving health care quality and cost-effectiveness if they are provided with information that is relevant, credible, easy to understand and act upon, and tailored to their needs and preferences,” continues Dr. Steinberg.

Newton and Sofian established the NewSof Group in 1998 as a consulting entity that combined expertise in health-related behavior change, communications and learning theory. Collectively, they bring more than fifty years of experience matching individuals with tailored interventions, helping health plans, employers, municipalities, and not-for-profit agencies improve health status and reduce costs. They have been leaders in the development of interactive online social networks for consumers and health professionals, having built online communities related to cancer care, end-of-life support, diabetes, meal planning, and promoting seniors’ personal health, as well as knowledge sharing for the human genome project.

“We have learned that for interventions to be effective, they must be designed with a clear understanding of key social determinants of personal choice and behavior in mind,” says Newton. “We believe it is important to consider an individual’s motivation, sense of self-efficacy, learning styles and social connections when trying to change health behaviors. This allows for a much higher degree of personalization, generating higher levels of program participation and personal change.”

Speaking on behalf of NewSof, Sofian says, “Dan and I are delighted to be joining Resolution Health. The company’s knowledge of evidence-based health care, expertise in data analytics and focus on consumer empowerment make this an ideal place to continue our efforts to help consumers improve their health and manage health care spending.”

About Resolution Health, Inc.

Resolution Health, Inc. is a data analytics-driven health care communications company whose services have been proven to improve the quality, coordination and safety of health care, enhance communications between patients and their physicians, and reduce medical costs.

Resolution Health serves health plans, self-insured employers, unions, third party administrators, disease management firms and pharmacy benefits managers. Visit www.resolutionhealth.com.