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Resolution Health Names Paul Argay Chief Marketing Officer
Columbia, Md. – August 8, 2007 – Resolution Health, Inc. (RHI), a data analytics-driven health care intervention company, has appointed consumer marketing innovator Paul Argay to the newly created position of Chief Marketing Officer.
RHI improves the quality of health care by comparing individuals’ current and historical care with evidence-based clinical practice recommendations. RHI sends personalized messages to advise health plan members and alert their physicians about health care improvement and cost savings opportunities.
Argay will lead RHI’s efforts to engage consumers, leverage consumer insight to guide the design and evolution of company products, and strategically position the Resolution Health brand in the marketplace.
“Paul is a world-class consumer marketer who is an extremely valuable asset to Resolution Health,” says Earl P. Steinberg, MD, MPP, president and CEO of Resolution Health. “Paul’s expertise is an ideal complement to our current core competencies. We believe a two-pronged approach, leveraging sophisticated data analytics and a deep understanding of consumer behavior, will enable us to maximize our impact on health care quality and cost effectiveness.”
John Moragne, RHI board director, adds, “Paul has been a consumer champion throughout his career, and has been especially successful launching technology-based products and services. The success of Resolution Health ultimately depends upon its ability to change behavior. Paul’s track record of understanding how to reach and resonate with consumers will help take RHI to the next level.”
Argay has an outstanding track record in consumer product and service companies, large and small. He led the creation and introduction of highly successful wireless telecommunications brands, led marketing strategy and plan development for the launch of consumer-oriented health care businesses, and has grown brands at top-tier consumer products companies.
Paul began his career at Procter and Gamble, where he worked for eleven years in Product Development and Brand Management before moving to progressively higher positions at Nestle and Haagen-Dazs. He then moved to consumer technology companies, including Sprint Spectrum, the country’s first digital wireless service; and Cricket Communications, the first wireless service targeted to the mass consumer audience. There, he introduced consumer-focused innovations which revolutionized the way wireless is marketed and sold in the U.S.
Most recently, Argay was Vice President, Strategic Marketing at Aetna, where he led marketing strategy and planning for consumer-oriented businesses.
“I am proud to be joining the RHI team,” says Argay, “and envision rapid expansion of Resolution Health’s position as a leader in improving the quality of health care in this country.”
About Resolution Health, Inc.
Resolution Health, Inc. (RHI) is data analytics-driven health care communications company whose services have been proven to improve the quality, coordination and safety of health care, enhance communications between patients and their physicians, and reduce medical costs.
Through its sophisticated proprietary technology, RHI monitors the care of individual health plan members to identify actionable opportunities to improve quality and reduce cost. These opportunities are then communicated to members, physicians and other care managers in the form of personalized messages.
Resolution Health serves health plans, self-insured employers, unions, third party administrators, disease management firms and pharmacy benefits managers. Visit www.resolutionhealth.com.
