“Best Use of Technology to Promote Patient Care” Awarded to Resolution Health and others

“Best Use of Technology to Promote Patient Care” award presented to Resolution Health, Horizon Blue Cross Blue Shield of New Jersey, Eliza Corporation and IncentOne

Columbia, MD - June 12, 2007 - Resolution Health, Inc., Horizon Blue Cross Blue Shield of New Jersey (Horizon BCBSNJ), Eliza Corporation and IncentOne received the “Best Use of Technology to Promote Patient Care” award for their combined efforts in multimedia preventive health outreach. The award was presented at the Consumer Directed Health Care Conference (CDHCC)/National Health, Wellness, Prevention & Fitness Congress (NHWPC) on May 1, 2007.

The award-winning, multi-pronged preventive health program, which BCBSNJ rolled out in 2006, used a combination of Resolution Health’s personalized communications that were mailed to selected Horizon members, the interactive speech/voice recognition (IVR) technology from Eliza for outbound IVR calls to the selected members, and IncentOne’s incentive program offers to reward members who followed the recommended HEDIS procedures. A survey of participating Horizon BCBSNJ members indicated that more than 90 percent found the program content to be personally relevant and 84 percent said they planned to have the recommended screening because of the communication.

“Health plans are beginning to recognize the importance of targeted and personalized interventions to successfully change behavior,” said Earl P. Steinberg, MD, MPP, president and CEO of Resolution Health. “By personalizing mailing with information collected directly from patients, Resolution Health is able to provide customers, such as Horizon BCBSNJ, with a cutting edge approach for increasing cancer screenings at time when national mammography rates have declined.”

According to William J. Marino, president and CEO of Horizon BCBSNJ, “Winning this award is a testament to Horizon Blue Cross Blue Shield of New Jersey’s strategy to use technology to improve the health care experience for our more than 3.3 million members. I would like to thank our associates at Resolution Health, Eliza Corporation, and IncentOne for their efforts in making our multimedia preventive health outreach program such a resounding success.”

The innovative program had several parts, beginning with the identification of Horizon BCBSNJ members who, according to claims history, had not had their recommended mammogram or cervical cancer screenings. Eliza then initiated systematic outbound IVR then initiated by and, based upon a member’s spoken responses, the Eliza system offered education and support. The responses also triggered a personalized follow-up letter that Resolution Health prepared for the member providing relevant, actionable information on the importance of mammograms and cervical cancer screenings. This communication also included the IncentOne incentive offer to reward members who subsequently pursed the recommended procedure.

The current initiative is further affirmation of the success of the business partnership between Horizon BCBSNJ and Resolution Health. In 2006, Horizon BCBSNJ began offering its self-insured employer accounts the Direct-to Member™ (DTM™) suite of personalized communications from Resolution Health, which includes the Personal Care Note® and SMARTSwitch programs.

The CDHCC/NHWPC Awards recognize excellence and advancement in service, product and programs that enhance health care quality. The panel of judges for the CDHCC/NWPFC/CDAHRC Awards included many of America’s health care leaders and innovators including Co-chairs Wendy Borow-Johnson of the Healthy Living Channel and Larry Goldman, DMD, of ValueOptions.

An earlier version of Horizon BCBSNJ’s preventive health-reminder-call initiative, which used only Eliza Corporation’s speech-enabled outreach technology, was previously chosen by the Harvard Medical School for a Blue Works award for its innovation and importance to the health care system.

About Resolution Health, Inc.
Resolution Health, Inc. performs sophisticated health care data analytics and provides highly targeted patient and physician communications to help companies reduce health care costs and improve health care quality and safety. Resolution Health clients include health plans/ insure’s, large self-insured employers, unions, disease management companies, pharmacy benefit management companies and benefit consultants. Visit www.resolutionhealth.com.

About Horizon BCBSNJ
Horizon Blue Cross Blue Shield of New Jersey, with headquarters in Newark, is New Jersey’s largest health insurer, providing coverage to more than 3.3 million people. Horizon BCBSNJ’s company Web site is www.HorizonBlue.com. Horizon BCBSNJ is an independent licensee of the Blue Cross Blue Shield Association.

About Eliza Corporation
Eliza Corporation pioneered the design, development, and hosting of speech-enabled programs for health care. The company’s patented phone-based outreach supports and streamlines the collection and sharing of information between health care organization and the people they serve with timely, relevant, and conversational interactions. Eliza’s clients span leading health care organizations, including many of the top health plans, disease management companies, and pharmaceutical companies in the nation. Eliza interacts with health care members in all 50 states, the District of Columbia, and Puerto Rico. For more information, please visit www.elizacorp.vom or call 978-921-2700.

About IncentOne
Since 1997, IncentOne has provided integrated incentive solutions to clients ranging from small businesses to the FORTUNE®500, including half of the FORTUNE® 50. IncentOne’s solutions combine its proven incentive platform with the industry’s most comprehensive reward portfolio and Best Practices to provide companies with a tool to drive business objectives. IncentOne’s clients include Washington Mutual, WebMD, Blue Cross Blue Shield, Deloitte, MGM, ADP, NBC and the United States Postal Service. For more information, please visit www.IncentOne.com. “The Art and Science of Health Incentives” is available at http:www.IncentOne.com/IssueBrief